Have you made your eCommerce store Black Friday ready yet?

Author : Zaptech
Posted On : November 2, 2017

Black Friday 2017 is nearing and it’s time of the year when eCommerce website owners enjoy the maximum profits. The last quarter of the year is crucial for any eCommerce store. If you’ve forgotten to prep up your store for Black Friday and Cyber Monday, it’s time to spend some time for it so that you can enjoy huge profits during the holiday season.

Below are some of the important things you can do to prepare your store for the holidays. Steal a few points and get started:

Create your plan

Think of all the products that you want to push this season. What promotions and discounts would you like to run on your eCommerce store? Create your plan for product inventory, sales, marketing, and advertising few weeks before Black Friday and Cyber Monday. The retail world is gearing up for the holiday season and you can’t be left behind in the race.

Check the inventory

It’s time to count the products inventory and update it on your website. Many customers who search for the Black Friday deals online would be interested to buy your products. Make sure that your eCommerce store has an accurate and up-to-date inventory before you start running any promotion or sale online.

Along with the products, you should also have a check on the packaging materials so that last minute problems can be avoided. It is a wise idea to stock up extra packaging materials before the holiday season.

How to spread the word?

Once you’ve made your products and stocks ready, it’s time to let your customers know about the offers and promotions. You can begin with adding a header banner on the home page of your website depicting the discounts you are providing. Hire a professional graphics designer to create an attractive and eye catchy banner to let the visitors know about promotional offers.

You’re going to have crazy days ahead and so, you may have to hire temporary staff for designing, managing sales and shipments, customer service and more. Post the requirements on relevant job sites to hire temporary employees for the holiday season. Employing a few people for advertising and marketing can do wonders to your sales during Black Friday and Cyber Monday.

Running campaigns on social media websites like Pinterest, Facebook, LinkedIn, Twitter, and others can help you pull a lot of traffic to your website. Stay active on social media platforms and keep posting updates about the offers and discounts being provided on your eCommerce store. You can also use email marketing campaigns to pull the attention of customers.

Review Returns and Exchange Policies

During the gifting season, returns and exchanges are obvious. eCommerce store owners should make sure that returns and exchange policies are clearly mentioned on the website. This will help to make the customers aware of the policies and also improve customer service.

Preparation, planning and implementation are needed to kickstart your campaign for a successful Black Friday and Cyber Monday sale. Don’t let Black Friday or Cyber Monday slip past you. Get your website primed for the holiday season. We can help you be prepared for boosting your holiday sales. Hire us and you would see the difference in your sales.

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