Top 3 Landing Page Mistakes That Are Affecting Your Conversions

Author : Zaptech
Posted On : November 17, 2017

Landing pages are an important element of any website. Your landing page has a few seconds to grab the attention of the users. It can make or break your business. Here are some common mistakes made by people when it comes to landing pages.

1. Lack of Context

While designing a landing page, one should figure out how the user landed there. A user may click on a PPC ad or come across your landing page through organic search. Once you understand the source, you will be able to make the user’s journey better.

If your landing page is focused on the target keywords, then you will be able to pull the attention of customers through search engines. If people are unfamiliar with your brand, you would have to spread the word about your products and services.

One of the most popular blunder made by website owners is to place too many paid ads on landing pages. Your landing page may have a high bounce rate if it is filled with several ads. This can kill your conversions and you may be losing a lot of business by doing this.

2. Crowded Design

Nothing can beat a neat and clean landing page. Keep the design of the landing page simple and easy to navigate. When a user lands on your page, he or she should clearly understand what you offer and why should they choose you. Nobody would like to go through a distracted and irritating content.

The key to a successful conversion is to design a clean and concise landing page with content that is easy to read and understand. The design should be self-explanatory and should focus on the problem solving aspect of the users.

3. Complicated Forms

Most of the time, when users land on your landing page, they might just be browsing the information. They may be looking for a solution to their problems. When the user comes across your page, he or she would have very little knowledge about your brand or products. If you ask them to fill up the contact forms, they would be reluctant to give out the details without knowing what they would be getting from your brand.

Remember that every visitor on your website will be protective of his or her identity. If you ask them their personal details, they may not be willing to provide that. Hence, ask for their name and email address only if you feel it is required. Once you have the email address, there can be a lot of opportunities to continue conversation with them.

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