Pay Per Click Optimisation
Pay per click advertising search engines call for you to pay to have your advertisement listed on the major search engines by allowing you to bid on keywords that are related to your business.
They are the sponsored links you might see when you perform a search in a search engine.
They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings.
Optimizing your PPC search engine marketing campaign will keep you one step ahead of the pack.
The core idea behind keywords for a PPC search engine marketing campaign is identifying the words or phrases that are important to your target audience and therefore will be the most effective to use on your Web site.
We will set up an intelligent and highly structured PPC campaign to make it effective and easy to manage. With a properly designed PPC campaign, we will assist you in getting far ahead of your competitors. With information about the keywords, which you want to use and the information about the target audience you are trying to connect with, we will do the necessary research about your brand and competition to ensure maximum exposure for your PPC advertisements. With extensive experience in designing and implementing PPC campaigns for all major search engines like Google, MSN, and Yahoo, we will ensure that your website gets the maximum ROI and better CTRs.
To achieve these, we will implement the following steps:
We will thoroughly analyze your business model, products and services, and your competition to design a PPC campaign that specifically caters to your online business needs.
We will carefully select keywords based on what your prospective customers are actually searching for on the Internet.
Creation of PPC advertisements:
After selecting keywords that have the capacity to drive qualified traffic, we will create keyword centric adverts that accurately represent your products and services to drive traffic to your website and guarantee sales.
Tweaking PPC ads:
Once the ads are online, they will be regularly tweaked to improve their performance. This includes altering or removing keywords that do not perform, and monitoring bid amounts to increase or decrease them inline with the trends.
Landing Page Evaluation:
This step entails careful analysis of the various paths that the visitors take to enter or exit your site. Depending upon the action the visitors take, we will evaluate your landing page or suggest changes. This will ensure that visitors stick to your site and translate their visits to conversions.
At this stage, we will monitor how many visits to your site from the PPC ads convert to sales or a positive action such as signing up for a newsletter or obtaining a discount coupon.
PPC Campaign Monitoring:
Here we will regularly monitor your PPC campaign to keep a track of keywords and PPC ads that drive traffic. Also, we will monitor for suspicious clicks to avoid click fraud. In this manner, we will keep our activities limited to your PPC budgetary constraints.
PPC Campaign Reporting:
We will keep you closely informed about how your PPC campaign is performing. Your report will also include information like cost per conversion and total campaign costs. In this manner, you can keep a close watch on how your campaign is performing.