Mobile Website vs. Mobile App: Who Is The Winner?

Author : Zaptech
Posted On : November 30, 2016
Mobile Websites vs Mobile Apps

Many start-ups get confused whether to invest in business website or mobile app. Well, many industry experts believe that having a mobile app as well as a website is important to reach the target audience.

With the growing popularity of mobile devices, providing mobile-friendly content is crucial for connecting with the users.

What’s the difference between the two?

A website can be accessed through an internet browser on desktop, mobile devices, or tablets. The user needs to type website URL in the navigation bar. There’s no need to download anything. Website content can be accessed through an internet connection.

On the other hand, mobile applications can be download from the respective app store. Once the app is saved on the device, it may not require an internet access to use the features of the app.

Purpose of mobile website and application

Mobile website and application serve different purposes. Mobile app remains on user’s smartphone or tablet. Hence, it is ideal for frequent and repeated use. An engaging application can engage a large number of users and so, they may keep coming back to your brand.

Mobile website, usually, is meant for informing a large audience about your brand, promotions, and events.

Benefits of responsive website and mobile app

Everyone should have an effective online presence. Hence, a mobile friendly website is a must for every business. Your business needs a responsive website that works well on all the different screen sizes. Make sure that your site is optimized for smaller screens too. It is an inexpensive option. All you need is a domain and hosting and there would be no need to submit the site to any store.

Mobile apps offer a wide range of options such as push notifications and offline access. Whether you publish new articles or adding new products to your app, push notifications can be highly beneficial. App owners can send text messages to users and subscribers and pull their attention towards their brand. Applications make the users engaged and interested for a longer duration.

And the Winner is…

The winner depends on your business type and goals. For some businesses, mobile website wins. For several companies, mobile app wins.

For many businesses, a combination of both is the winner. For customers who have an online store, why not give users both the options of website and app? Instead of choosing one from responsive website and mobile app, opt for both and plan an effective mobile marketing strategy to make your business grow.

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